Seth Godin- How Idea Adoption Works

Seth Godin's post today on idea adoption is incredibly relevant to the music industry and how artists and their teams should approach growing their audience. 

Approach those on the fringe that share your vision and tastes, and grow your audience naturally, allowing the flow of trends to hopefully bring you closer to the mainstream.

http://sethgodin.typepad.com/seths_blog/2015/09/how-idea-adoption-works-the-idea-progression.html