Seth Godin- How Idea Adoption Works

Seth Godin's post today on idea adoption is incredibly relevant to the music industry and how artists and their teams should approach growing their audience. 

Approach those on the fringe that share your vision and tastes, and grow your audience naturally, allowing the flow of trends to hopefully bring you closer to the mainstream.

Melvin Gibbs on Artist Rights

My man Melvin Gibbs was just featured in the New York Times advocating for artist rights. Worth a read.

"Melvin Gibbs is a jazz bassist and the president of the Content Creators Coalition. "None of these companies that are supposedly in the music business are actually in the music business," Mr. Gibbs said. “They are in the data-aggregation business, they’re in the ad-selling business. The value of music means nothing to them.”